Handed the reins in 2013 to manage the team's corporate partner relationships, Colin Faulkner will be responsible for roughly tripling the park's signage under its $375 million redo. Since arriving in the Cubs' front office in 2010 from Texas, where he re-engineered ticket sales for the NHL's Dallas Stars and Major League Soccer's Dallas Burn (now FC Dallas), Faulkner has revamped the Cubs' ticket strategy through dynamic pricing, a big-data-driven tactic that pervades major sports. Thanks in part to this strategy, the Cubs this year did something they hadn't done since 2008: sell more tickets than the season prior.
The Boulder, Colo., native also has trained his analytic skills on growing the team's sponsorship sales revenue. In his tenure, the Cubs have landed new multiyear sponsorship deals with Weber Grills, Giordano's Pizza and Under Armour. Striking deals on behalf of a storied brand is a delicate balance, he acknowledges. "You can't take as many chances. But we try to be thoughtful with the risks we take."